The Psychology Behind Mobile Budget FosteringIncentives and rewards such as discount rates, cashback and commitment factors can be effective motivators for mobile wallet adoption. Nevertheless, the specific variables that drive mobile wallet fostering are still an enigma.Making use of the stimulus-organism-response (S-O-R) concept as a theoretical

The Psychology Behind Mobile Pocketbook FosteringIncentives and incentives such as discounts, cashback and commitment points can be effective incentives for mobile purse fostering. However, the precise factors that drive mobile purse fostering are still a mystery.Utilizing the stimulus-organism-response (S-O-R) theory as an academic basis, this res